Why Video Tours Are the Key to Selling Homes Faster in 2025

The data reveals a striking disconnect between video marketing’s proven effectiveness in real estate and its current adoption rate. These statistics show the direct impact of video on listing performance and engagement, demonstrating why video has become essential for competitive real estate marketing in 2025.

• Listings with video receive 403% more inquiries than those without

• Homes listed with video tours sell up to 31% faster than those without video

• 73% of homeowners say they are more likely to list with a real estate agent who offers video marketing

• Real estate listings with professional video get 118% more engagement

• Zillow reports that real estate video tours help listings sell 14% faster than listings without one

• Only 38% of agents use video for their listings
  

Sources: NAR, PhotoUp, Rechat, Inman

Final Thoughts

Video marketing has proven transformative, with listings receiving 403% more inquiries when using video, yet only 38% of real estate agents currently utilize it. This gap between effectiveness and adoption represents a significant opportunity in the industry.

If you’re looking for professional real estate videos that captures homes in their best light, contact Sierra Vista Media today. Because in videography, as in real estate, perspective is everything.